Mr. Mohamed Mostafa, CEO of Mazaya Developments:
“The New Capital marked the starting point of Mazaya’s journey and remains a key pillar of its investment plans for the years ahead.”
Mazaya Developments has launched a new campaign under the slogan “العاصمة أصل البداية,” highlighting construction achievements and progress across its projects in the New Capital. The campaign reflects the company’s commitment to maintaining transparent communication with customers and showcasing tangible progress on the ground since it began its journey in one of Egypt’s prominent urban and investment destinations.
The campaign also underscores the New Capital’s central role in Mazaya’s growth story. Over five years of operations in the area, the company has established a diverse portfolio comprising four key developments in prominent locations: The Rook, Gemini Red, Gemini Blue, and Norm Spaces. Each project has achieved significant construction progress, reinforcing the New Capital’s position as a cornerstone of Mazaya’s strategy and future growth plans.
Commenting on the campaign, Mohamed Mostafa, CEO of Mazaya Developments, stated that the New Capital represents the true starting point of the company’s journey in Egypt’s real estate market. It was here that Mazaya began shaping its vision for expansion and developing a diverse range of projects that respond to market needs and customer expectations. He added that the progress achieved across the company’s developments reflects years of work, planning, and investment in this promising destination.
Mostafa explained that the “العاصمة أصل البداية” campaign aims to document Mazaya’s journey in the New Capital and showcase the construction progress achieved across its projects. He emphasized the importance of keeping customers informed about the latest development updates, noting that tangible achievements on the ground play a fundamental role in building trust and strengthening the company’s credibility in the market.
He further highlighted that the New Capital is far more than a milestone in Mazaya’s history. It remains a key investment market within the company’s future plans, offering opportunities for continued growth and expansion amid ongoing urban development. He stressed that Mazaya’s continued presence in the New Capital represents an extension of its journey, rather than a completed chapter following its expansion into other areas, particularly after the launch of its first residential project in Old Obour City.
According to Mostafa, Mazaya’s entry into the residential sector through Town Ten New Oraby, located in the New Oraby area of Old Obour City, marks a strategic step toward diversifying its portfolio and reaching new customer segments. At the same time, the New Capital remains a priority within the company’s investment strategy. He added that expansion into new locations will continue alongside the company’s commitment to its existing projects in the New Capital and its efforts to strengthen their competitive position.
The CEO also revealed that Mazaya is preparing to introduce new promotional offers for a limited period during the current week, covering a selected number of units across its New Capital projects. The company also plans to organize meetings with real estate brokers and marketing partners to showcase the competitive advantages of its developments, share the latest construction updates, and present available investment opportunities. Special offers will also be introduced to help customers make the most of the opportunities available across the company’s projects.
Mostafa added that the coming period will see a stronger focus on showcasing project progress and strengthening direct communication with customers and marketing partners. These efforts aim to expand the company’s reach among real estate investors and provide a clearer picture of its developments and construction milestones.
Concluding his remarks, Mostafa reaffirmed that Mazaya will continue pursuing a strategy built on measured expansion and portfolio diversification, while maintaining the New Capital as the starting point of its journey and one of the key drivers of its future growth. He emphasized that “العاصمة أصل البداية” is more than a marketing slogan; it represents a journey that began in the New Capital and continues to shape Mazaya’s next steps.
