In light of the urban and developmental boom taking place in the New Capital, the role of real estate development companies is no longer limited to executing projects only, but also extends to supporting the mental image of the New Capital and promoting it as one of the most important national and developmental projects that reflect Egypt’s future vision for building smart and sustainable cities.
From this perspective, Mazaya Developments organized a field tour of its four projects in the New Capital using the monorail, with the participation of a group of clients and media representatives, in a different experience aimed at linking project visits with one of the most prominent modern smart transportation projects within the New Capital. The visit sparked significant public interaction on social media platforms and across various media outlets due to the support and promotion it provided for the state’s developmental projects in general.
In this context, commenting on the idea, Dalia Abo El Magd, Marketing Manager at Mazaya Developments, said that the company believes the role of the real estate developer is not limited only to implementing projects, but also extends to supporting the positive image of the New Capital and contributing to promoting it locally and globally as a new civilizational and investment destination for Egypt.
She added that the company was keen to organize the tour using the monorail in order to provide a realistic and integrated experience for clients and journalists, reflecting the scale of development taking place in the New Capital in terms of infrastructure, modern transportation methods, and advanced urban projects.
She confirmed that the choice of the monorail during the tour came to shed light on one of the most important modern transportation projects that support the concept of smart cities and sustainable mobility, noting that the experience received great interaction from the attendees and contributed to presenting a closer and more realistic image of the scale of achievement taking place in the New Capital. She also confirmed the company’s continued support for everything that contributes to enhancing the position of the New Capital and attracting more investments and clients to it during the coming period.
Dalia Abo El Magd, also pointed out that the New Capital has become an integrated state project that reflects the scale of development Egypt is witnessing across various sectors, stressing that the private sector and real estate developers have an important role in supporting this success and contributing to highlighting the true image of what is being implemented on the ground.
She added that the tour included visiting a number of the company’s projects in the New Capital and reviewing the execution rates and ongoing construction works, in addition to showcasing the quality, operation, and service systems adopted by the company within its various projects.
