Eng. Mohamed Allam – Chairman of Mazaya Real Estate Development Company and Member of the Real Estate Developers Association, stressed that the success of any real estate developer begins with developing a clear strategy for the company and each new project before starting to implement it, stressing that these strategies should be the basis on which marketing and sales policies are built, in a way that ensures the best implementation of the project and keeps pace with market changes.
This came during his participation in the dialogue session organized by the Real Estate Developers Association on the sidelines of the annual general assembly activities, which was entitled “How the developer keeps pace with change”.
The session, which was moderated by Engineer Mohamed Al-Bustani – President of the Association, discussed mechanisms for real estate developers to keep pace with real estate market changes in a way that ensures the fulfillment of their obligations towards customers, and was attended by Engineer Ishaq Anwar – Chairman of the Board of Directors of Prime Real Estate Development Company, Dr. Karim Shaalan – CEO of Royal Real Estate Development Company, and M. Haitham Hassan – CEO of Diyar Development Company, and M. Mohamed Sobhi, Chairman of the Board of Directors of Mimar Real Estate Development Company and member of the Association’s Board of Directors.
Allam added during his speech that studying the company’s financial situation and analyzing the available data correctly represent two essential factors for making accurate decisions, pointing out that any company president must be familiar with all the details of his company, and have a real vision and ability to make decisions and manage his company efficiently.
Allam pointed out the importance of the developer’s commitment to delivering projects on the specified dates and with the quality promised to customers, stressing that after-sales service is no less important than delivery, as it reflects the extent of the company’s commitment and the continuity of the positive relationship with customers.
